In its simplest form, digital transformation describes how a business leverages technology, people, and processes to deliver value to its customers. Businesses do this in order to develop business models that will last longer and generate the most revenue. It all comes down to a rethinking of technology.
Gather defines it as “the process of leveraging emerging technology and supporting skills in order to create a sustainable new business model.”
However, what makes it so critical?
By 2025, the digital transformation market is expected to grow at a CAGR of 23% from 2019 to $3.3 trillion.
Because it is the engine that propels businesses forward.
Consider this. Essentially, digital transformation is about combining all of your weapons in order to fight your competitors in the big league.
The more of it you implement, the better your chances of being the last one standing are.
However, this will accomplish nothing if you are unaware of current trends. Therefore, let us examine the top digital transformation trends for 2022.
Data is collected everywhere in the digital age.
Businesses now have access to a wealth of data about their customers.
Whether they interact with your business or purchase one of your products or services, they provide you with a wealth of information. This is true for businesses of all sizes.
The only distinction is how this data is used to gain a better understanding of customer behaviour and desires.
This would not be an issue for smaller businesses with a more constrained marketing stack. However, extracting information from a large pool of data can be challenging for businesses with a diverse range of products, marketing channels, and customers.
That is where the customer data platform enters the picture.
A customer data platform (CDP) is a centralised repository for customer information that enables you to create more personalised and engaging marketing campaigns for your customers.
At first glance, CDPs may appear to be solely for the marketing department, but this is not the case. Finance and information technology departments can also use CDPs to make quick decisions about services, products, and other company investments.
Have you ever needed to renew your password? I’m sure you did.
Several years ago, the digital transformation began as an innovative approach to process and product development.
Companies began accelerating initiatives such as DevOps as part of their strategy for a faster time to market.
At the time, one thing that was overlooked was security.
Indeed, Gartner forecasted that by 2020, 60% of digital businesses would experience significant service failures as a result of their security teams’ inability to manage digital risk.
The prediction has come true in recent years, as cyberattacks have increased in sophistication. In 2020, more than 445 million cyberattacks will be reported.
As part of risk management, IT firms now employ CISOs (Chief Information Security Officers) who place a premium on cybersecurity.
The COVID-19 incident has emphasised the critical nature of strong cybersecurity practises. While there is no single solution to all security risks, it is necessary to strike a balance between people, processes, and technology.
Security teams must ensure that their organization’s security practises keep pace with digital transformation.
In other words, the emphasis should not be solely on “how can I speed up a process?” but rather on “how can I speed up a process safely?”
There will be no more gambling. It is past time for security solutions to incorporate artificial intelligence (AI), machine learning (ML), and the cloud.
A multi-cloud architecture is a way for an organisation to distribute software and workloads across one or more private or public clouds.
Additionally, the COVID-19 situation has accelerated the adoption of multi-cloud architecture in order to mitigate business continuity risks. This is a result of businesses’ desire for simpler ways to manage the modern working model, which places a higher premium on remote work and security.
A multi-cloud strategy is used for a variety of reasons, including disaster recovery, compliance with data residency laws, and resilience.
The only impediment is the growing complexity of infrastructure management.
Businesses must look for cloud management and automation solutions to manage their various cloud environments. Additionally, these will aid them in meeting agility requirements and experimenting with new delivery models.
The democratisation of AI has the potential to accelerate a business’s digital transformation, making it one of the most significant digital transformation trends for 2022.
To put it another way, democratising AI means making it available to every organisation and, if possible, every employee.
This entails utilising artificial intelligence-based tools to identify and recognise trends, make decisions, forecast, learn from, and improve.
Every business, from tech-savvy startups to multinational conglomerates, will attempt to incorporate AI into its systems and processes.
While some organisations may have the resources necessary to accomplish this integration, others can begin their AI journey with the assistance of AI-as-a-service providers and AI solutions from Google, Microsoft, and AWS.
Apart from the implementation challenges, AI can be costly for many businesses. Businesses will need to work on this.
Nonetheless, the healthcare industry is an excellent example of how AI can be integrated. According to tech enthusiasts, the implementation of AI in healthcare has transformed the industry.
The digital transformation trends to watch this year include the rise of no-touch solutions, contactless dining, and digital payments.
As a result of COVID-19-induced social distancing norms, restaurants and cafés are developing contactless solutions for taking customer orders. This includes both online and in-seat ordering for food delivery or takeout.
In-seat ordering refers to a system used in theatres and convention centres that allows customers to order food directly from their seats via a smartphone app or a QR code, rather than waiting in lines or missing the show.
While seated, customers can use QR codes to browse menus, order food and beverages, and pay with their phones.
On the other hand, digital payments are an excellent way to avoid having to interact with someone in a store. Individuals and businesses worldwide can now participate in the digital economy through the use of digital payment methods.
Digital payments are one of the numerous digital transformation initiatives underway in the banking industry. According to Statista, the overall transaction volume in the Digital Payments market is expected to reach $6,685,102 million in 2022.
The transition to contactless solutions and digital payments will necessitate a robust digital infrastructure, which will accelerate the pace of digital transformation.
Automation and digital transformation frequently coexist. The primary reason for this is that when one is adopted, the other is automatically adopted.
Businesses will accelerate their digital transformation efforts within their organisations by automating additional processes. While automation is a means to an end, digital transformation is the outcome.
COVID-19 is another reason businesses will prioritise automation more than ever before. Particularly those in manufacturing and other secondary industries.
Business leaders will now be required to implement automation practises in order to keep their businesses afloat and operations running smoothly.
The World Economic Forum reports that 80 percent of CEOs are accelerating efforts to digitise work processes and implement new technologies. Additionally, we can anticipate automation in other sectors, such as retail and cybersecurity.
Additionally, Gartner predicts that hyper-automation will be a significant technological trend in 2022. It defines the interoperability of technologies such as machine learning, RPA (Robotic Process Automation), artificial intelligence, and low code.
Additionally, businesses can leverage cloud-based automation systems to maximise scalability and reduce total cost of ownership.
5G has been a widely used buzzword for the last two or three years. It’s on track to become a viral hit this year.
One thing is certain. Adoption of 5G will accelerate the digital world’s transformation.
For telecom providers, 5G offers a slew of benefits, ranging from increased capacity to the delivery of previously unimaginable content, services, and experiences at breakneck speeds.
5G has the potential to radically improve the way services are delivered to end users, thereby transforming business models and operations. It will offer faster speeds, lower latency, and a higher density of coverage than 4G networks.
Businesses, particularly cloud service providers, will need to invest more in network infrastructure to deliver and reap the full benefits of 5G. Meanwhile, CSPs will need to figure out the most efficient way to provide services over 5G.
This will also pave the way for the adoption of telco cloud, a software-defined technology capable of supporting both 4G and the forthcoming 5G networks.
Data-driven decision-making is a fundamental tenet of digital transformation.
While data is the lifeblood of your business, it must be sorted, processed, and analysed in order to perform at its best.
Smart data analytics can assist you in extracting valuable information from processed raw data. It aids in decision-making and increases the organization’s productivity.
Data and analytics will be critical for companies to accelerate their digitization and transformation efforts. According to Gartner, 90 percent of corporate strategies will specifically reference information as a critical business asset and analytics as a critical competency by 2022.
Different types of data analytics can have varying consequences across various departments.
While descriptive analytics can assist you in determining “what occurred,” diagnostic analytics can assist you in determining “why it occurred.”
As a result, these data analytics metrics can be leveraged by various departments within a business to solve complex problems. It can be used to predict customer behaviour, optimise supply chain processes, and optimise sales pipelines, among other things.
Before you begin developing a digital strategy for your business, it’s critical to understand that digital transformation entails more than technology.
It is not as simple as selecting technology and implementing it. To define a company’s digital strategy, concrete goals and statements must first be established.
Following that, you must work to improve the mindset of all parties, particularly employees. They will assist you in achieving your objectives for digital business transformation.
It’s also critical to stay current on recent digital transformation trends, such as the ones discussed in this post. It will help you make more informed decisions about your digital strategy.
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