How Effective Bots can Benefit your Brand (and Fight Fraud)
How effective bots can benefit your brand (and Fight Fraud) What is the first thing that comes to mind when you think of a robot? Do you envision a malicious scraper bot stealing web page content? Or perhaps a spybot that collects your personal information without your consent. Perhaps it is neither, and you […]
How Is Programmatic Advertising Fraud Committed
How Is Programmatic Advertising Fraud Committed? Online advertising has tremendous potential for assisting businesses in acquiring new customers. With over 4.6 billion people actively using the internet in some capacity, it’s understandable why online advertising would be appealing. Programmatic advertising is an incredibly efficient form of online advertising with an average cost-per-lead (CPL) of […]
WHY HAVE CAPTCHAS BECOME SO DIFFICULT
WHY HAVE CAPTCHAS BECOME SO DIFFICULT Demonstrating that you are not a robot is becoming increasingly difficult. At some point last year, Google’s repeated requests for proof that I am human became increasingly aggressive. The simple, slightly too-cute button that stated “I am not a robot” was increasingly being followed by requests to demonstrate it […]
