📊 Ad Performance Overview
Total Ad Reach
2,45,832
↑ 23% vs last month
Total Clicks
18,432
↑ 18% vs last month
On-Page Conversion %
34.2%
↑ 8.5% vs last month
Leads Generated
6,304
↑ 42% vs last month
Total Purchases
287
↑ 156% vs last month
Cost Per Lead
₹143
↓ ₹67 vs last month
🎨 Ad Creative Performance Breakdown
Creative A: "Andromeda Update"
Leads
2,845
Sales
124
ROAS
5.2x
Creative B: "Budget Drop Problem"
Leads
1,923
Sales
87
ROAS
4.1x
Creative C: "3 Critical Mistakes"
Leads
1,536
Sales
76
ROAS
3.8x
📊 Creative Performance Comparison
👥 Engagement & Behavior Analytics
Avg Watch Time
3:42
↑ 34 sec vs last month
25% Video Views
12,340
↑ 28% vs last month
50% Video Views
8,756
↑ 31% vs last month
100% Video Views
4,234
↑ 45% vs last month
Instagram Followers
+2,847
↑ 67% vs last month
Ad Engagement Rate
6.8%
↑ 2.3% vs last month
🎯 Conversion Funnel Performance
Ad Clicks
18,432 (100%)
Leads Generated
6,304 (34.2%)
Webinar Registered
3,847 (61.0%)
Webinar Attended
2,389 (62.1%)
High-Ticket Purchased
287 (12.0%)
📊 Funnel Visualization
Webinar Registrants
3,847
↑ 52% vs last month
Webinar Attendees
2,389
↑ 67% vs last month
Attendance Rate
62.1%
↑ 7.3% vs last month
High-Ticket Buyers
287
↑ 156% vs last month
💰 Financial Performance
Ad Spend (with GST)
₹9.01L
Last 30 days
FE Revenue
₹18.42L
↑ 45% vs last month
HT Revenue
₹2.15Cr
↑ 156% vs last month
Total Revenue
₹2.34Cr
↑ 142% vs last month
Net Profit
₹2.25Cr
↑ 145% vs last month
ROAS
25.9x
↑ 18.4x vs last month
📈 Revenue Breakdown by Source
🌐 Website & User Behavior Analytics
Profile Visits
42,567
↑ 34% vs last month
Avg Time on Website
4:23
↑ 1:12 vs last month
Avg Scroll Depth
68%
↑ 14% vs last month
Abandoned Carts
1,243
↓ 23% vs last month
🤖 AI-Powered Insights
🔍 Top Insight: Users who watch 50%+ of your video ad are 8.3x more likely to purchase high-ticket offers. Recommend increasing video ad budget by 40%.
📊 Pattern Detected: 73% of high-ticket buyers attended webinar AND visited sales page 3+ times. Create retargeting campaign for this segment.
⚠️ Warning: Abandoned cart rate is 19.7%. Recommend implementing exit-intent popup with limited-time offer.
🗺️ Individual Customer Journey Mapping
Click on any customer to view their complete journey
| Customer Name | Status | Journey Duration | Total Value | Attribution Source | Action |
|---|---|---|---|---|---|
| Priya Sharma priya.s@email.com |
Purchased | 14 days | ₹75,000 | Creative A - Instagram | |
| Rajesh Kumar rajesh.k@email.com |
Purchased | 8 days | ₹75,000 | Creative B - Facebook | |
| Amit Patel amit.p@email.com |
Attended Webinar | 12 days (ongoing) | ₹0 | Creative A - Instagram | |
| Neha Verma neha.v@email.com |
Purchased | 21 days | ₹75,000 | Creative C - Facebook | |
| Sanjay Gupta sanjay.g@email.com |
Purchased | 6 days | ₹75,000 | Creative B - Instagram | |
| Kavita Singh kavita.s@email.com |
Webinar Registered | 5 days (ongoing) | ₹0 | Creative A - Facebook |
