Insights & Analytics
Build Stellar Digital Experiences at Scale
Translating consumer insights and big data into concrete initiatives that drive above-market growth.
A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action.
Our area of work is made up of more than 15 dedicated insights and analytics experts and professionals—with more than 60 years of collective experience in 7 countries and 25 cities across the world—focused on helping our clients do exactly that.
ASR’s qualitative and quantitative marketing research approaches, tools, and techniques help our clients discover why their customers behave as they do at every phase of their purchase decision journey, understand their customers’ experiences, and dig deeply into their best drivers of customer loyalty.
By applying these insights, we help clients develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, branding, product design, pricing, and customer experiences.