Insights & Analytics

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Build Stellar Digital Experiences at Scale

Translating consumer insights and big data into concrete initiatives that drive above-market growth.

A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action.

Our area of work is made up of more than 15 dedicated insights and analytics experts and professionals—with more than 60 years of collective experience in 7 countries and 25 cities across the world—focused on helping our clients do exactly that.

ASR’s qualitative and quantitative marketing research approaches, tools, and techniques help our clients discover why their customers behave as they do at every phase of their purchase decision journey, understand their customers’ experiences, and dig deeply into their best drivers of customer loyalty.

By applying these insights, we help clients develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, branding, product design, pricing, and customer experiences.

Leveraging AI & Machine Learning

Transform Business Intelligence with Accurate Insights

Customer Insights drives growth by leveraging consumer, buyer and market insights. By integrating hard scientific methods, objective facts, and cutting-edge analytics, we help companies generate a 360° view of their customers.

Increase in Revenue63%
Customer Retention75%
Marketing Personalization92%
Insight Implementation Success Rate80%

How We Help

By using proprietary customer data and analytics, clients can acquire, develop, and retain high-value customers more profitably and effectively—and drive the necessary organizational changes


Discovering insights by analyzing multiple data sources


Designing programs based on the insights generated


Delivering insights-driven growth for the short- and long-term

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Get In Touch

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