{"id":1188,"date":"2022-07-18T11:13:22","date_gmt":"2022-07-18T05:43:22","guid":{"rendered":"https:\/\/asrmediapro.com\/?p=1188"},"modified":"2022-07-18T11:31:53","modified_gmt":"2022-07-18T06:01:53","slug":"five-ways-marketing-automation-enhances-engagement","status":"publish","type":"post","link":"https:\/\/asrmediapro.com\/five-ways-marketing-automation-enhances-engagement\/","title":{"rendered":"Five Ways Marketing Automation Enhances Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1188\" class=\"elementor elementor-1188\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c3e342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c3e342\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53b501d\" data-id=\"53b501d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5f17fd elementor-widget elementor-widget-heading\" data-id=\"b5f17fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Five Ways Marketing Automation\nEnhances Engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede98b7 elementor-widget elementor-widget-text-editor\" data-id=\"ede98b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As marketers, we are constantly looking for ways to automate, optimise, and simplify processes so that we can run more programmes, produce more<br \/>content, achieve a higher ROI, etc. In addition, fewer than half of consumers believe brands could do a better job of engaging them.<\/p><p><br \/>Customers now anticipate a personalised and engaging experience. However, creating engaging, personalised experiences for our audiences is an aspect of marketing that the majority of marketers find difficult and, at times, impossible to achieve.<\/p><p>To effectively engage your audience, you must have a thorough understanding of what they are actually doing and connect with them on a personal level at precisely the right time. In today&#8217;s data-rich world, it is not difficult to collect data; rather, it is challenging to use that data to create experiences across<br \/>channels.<\/p><p>In a recent survey, we asked marketers from all over the world which technological components they require for effective engagement. The vast majority of this engagement can be accomplished through a marketing automation platform. This article will discuss five marketing automation features that increase engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1bada9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1bada9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b35d09\" data-id=\"2b35d09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed91c0c elementor-widget elementor-widget-heading\" data-id=\"ed91c0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nurturing Your Audience with Timely and\nPersonalized Messaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d2930 elementor-widget elementor-widget-text-editor\" data-id=\"47d2930\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The email marketing capabilities of marketing automation platforms enable marketers to send simple emails and more complex sets of emails, such as automatically sending email sequences to customers based on predefined triggers, behaviours, demographic data, or other criteria. Email can be used for straightforward automation, including:<\/p><p>\u00a0<\/p><ol><li>Sending birthday or anniversary discounts or promotions to<\/li><\/ol><p>\u00a0<\/p><ol start=\"2\"><li>After making a purchase or interacting with your team, send customers a survey to collect their feedback (such as a demo).<\/li><\/ol><p>\u00a0<\/p><ol start=\"3\"><li>When a customer abandons their shopping cart without making a purchase, send them an email.<\/li><\/ol><p>\u00a0<\/p><p>One of the most potent features of marketing automation is its ability to assist marketers in nurturing prospects by delivering the appropriate content to prospects at the appropriate stage of their journeys, ultimately nudging them toward the next conversion\u2014whether that&#8217;s a download or a sale.<\/p><p>\u00a0<\/p><p>For instance, nurture can be used to deliver content to segmented groups of customers, with segmentation based on a variety of parameters such as buyer persona, past interactions with a brand across all channels, location, and other attributes.<\/p><p>\u00a0<\/p><p>And the only time commitment required from marketers is the time spent configuring email campaigns, sequences, and triggers&#8230;<\/p><p>Moreover, routine maintenance to refresh outdated content is required.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15ff5de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15ff5de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b260fe5\" data-id=\"b260fe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-590527f elementor-widget elementor-widget-heading\" data-id=\"590527f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a Consistent Experience Across Devices for Mobile\nMarketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91eda6f elementor-widget elementor-widget-text-editor\" data-id=\"91eda6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your customers use various channels, so you must, too (especially mobile). Adding mobile can be simple, but it is essential to ensure a consistent, unified experience across all channels. With automated mobile marketing, marketers can:<\/p><p>\u00a0<\/p><ol><li>Interact with customers through push notifications, in-app messaging, and sales or customer service chatbots in a mobile<\/li><\/ol><p>\u00a0<\/p><ol start=\"2\"><li>Deliver the appropriate message at the appropriate time by sending a push notification about a sale when a customer who has downloaded the app is in close proximity to a retail<\/li><\/ol><p>\u00a0<\/p><ol start=\"3\"><li>Incorporate mobile engagement metrics into the same platform as desktop metrics for unified, comprehensive<\/li><\/ol><p>\u00a0<\/p><ol start=\"4\"><li>Create a consistent brand experience regardless of the device used by the<\/li><\/ol><p>\u00a0<\/p><p>Automated mobile marketing increases customer engagement by enabling your brand to speak to each user individually. A desktop &#8220;conversation&#8221; can be continued on a mobile device, and mobile engagement influences email personalization and other factors.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1a3290 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1a3290\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3817824\" data-id=\"3817824\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb55b22 elementor-widget elementor-widget-heading\" data-id=\"cb55b22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrating Social Media: Track and Boost Third-Party Channel Engagement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e34ddf elementor-widget elementor-widget-text-editor\" data-id=\"0e34ddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Integrated with all of your other marketing campaigns and channels, the most effective social media marketing programmes do not exist in isolation.<\/p><p>Integrating social media marketing with your website, blog, mobile app, analytics, and more can be made easier with marketing automation.<\/p><p>\u00a0<\/p><p><strong><u>With social media marketing automation, marketers are able to:<\/u><\/strong><\/p><p><strong>\u00a0<\/strong><\/p><ol><li>Create posts such as polls and contests that customers enjoy interacting with, based on their<\/li><\/ol><p>\u00a0<\/p><ol start=\"2\"><li>Create customised web pages for social channels and monitor<\/li><\/ol><p>\u00a0<\/p><ol start=\"3\"><li>Add sharing buttons to all site content so that your audience can easily share brand-related content with their<\/li><\/ol><p>\u00a0<\/p><p>Marketing automation platforms also collect vital information about the individuals who engage with your brand on social media, including additional demographic information, behaviour such as the type of content they download, the frequency with which social content is clicked, and the type of content that followers are most interested in.<\/p><p>\u00a0<\/p><p>All of these metrics can be used to enhance your multi-channel marketing campaigns and distribute more targeted content, thereby increasing engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c043787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c043787\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7928ae9\" data-id=\"7928ae9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed415aa elementor-widget elementor-widget-heading\" data-id=\"ed415aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measure results and adapt to optimise engagement using analytics and reporting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b998aa5 elementor-widget elementor-widget-text-editor\" data-id=\"b998aa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Developing a strategy for audience engagement is a crucial first step. But if the effectiveness is not measured, it is less of a strategy and more of a hypothesis.<\/p><p>\u00a0<\/p><p>The best engagement plans contain proven strategies. Before initiatives are fully implemented, they must be tested, measured, and validated as successful. This is only possible if you track the appropriate engagement metrics, evaluate the efficacy of various campaigns, and narrow your strategy to focus solely on those that succeed.<\/p><p>\u00a0<\/p><p>By analysing what&#8217;s working and what&#8217;s not, you can make decisions to increase customer engagement and zero in on the channels, content, updates, promotions, and messages that generate the highest engagement\u2014and, consequently, the highest ROI.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6851683 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6851683\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c73b8\" data-id=\"63c73b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5cdd1d elementor-widget elementor-widget-heading\" data-id=\"e5cdd1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visitor Identification and Tracking: Personalize at the Beginning of the Purchasing Journey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dad69b elementor-widget elementor-widget-text-editor\" data-id=\"5dad69b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a perfect world, every customer would interact with your brand for the first time on one of your channels, use brand content and sales pages to navigate the entire buying journey, and convert on the same day during the same session.<\/p><p>\u00a0<\/p><p>However, this is not an ideal world, nor is this how your audience operates. Customers and prospects may instead discover a blog post on your site via a social post shared by a friend.<\/p><p>\u00a0<\/p><p>They view a few sales pages and case studies a few months later. This can continue for months prior to the recipient providing an email address by subscribing to your newsletter or downloading gated content.<\/p><p>\u00a0<\/p><p>With the website visitor ID and tracking feature of a marketing automation tool, also known as web personalization, you can learn more about these anonymous visitors before they provide their information, allowing for more personalised experiences.<\/p><p>\u00a0<\/p><p>Website visitor ID technology enables marketers to collect valuable information, such as location, company size, and industry, thereby making anonymous visitors less anonymous (even if you don&#8217;t have their name, email address, or phone number).<\/p><p>\u00a0<\/p><p>This enables marketers to execute retargeting advertising campaigns and track where and how leads at the top of the funnel are most likely to engage. And ultimately provides useful information for building a customer journey map that can be used to engage future leads and anonymous visitors by providing them with the right information at the right time, based on empirical data.<\/p><p>\u00a0<\/p><p>These five features of a marketing automation platform can help you advance your engagement and surpass your competition. What other features of a marketing automation platform have you found useful for increasing engagement? Let&#8217;s continue the conversation in the comments; I&#8217;d love to hear your thoughts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d6289 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d6289\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19d2b82\" data-id=\"19d2b82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af1f822 elementor-widget elementor-widget-heading\" data-id=\"af1f822\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Post<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea41ab elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"eea41ab\" data-element_type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/asrmediapro.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1629 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/asrmediapro.com\/how-to-use-youtubes-algorithm-to-your-advantage\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"447\" height=\"596\" src=\"https:\/\/asrmediapro.com\/wp-content\/uploads\/2022\/09\/16-September-447-\u00d7-596px.png\" class=\"attachment-full size-full wp-image-1630\" alt=\"\" srcset=\"https:\/\/asrmediapro.com\/wp-content\/uploads\/2022\/09\/16-September-447-\u00d7-596px.png 447w, https:\/\/asrmediapro.com\/wp-content\/uploads\/2022\/09\/16-September-447-\u00d7-596px-225x300.png 225w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Social Media<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/asrmediapro.com\/how-to-use-youtubes-algorithm-to-your-advantage\/\" >\n\t\t\t\tHow to Use YouTube&#8217;s Algorithm to Your Advantage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>How to Use YouTube&#8217;s Algorithm to Your Advantage The algorithm may make or break your content strategy if your company uses YouTube. 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