Never Use Clickbait
While it’s true that videos with absurd thumbnails or deceptive names will get more clicks, viewers may stop watching once they realise they’ve been duped by clickbait.
Instead, you should maintain a high click-through rate along with a high watch time. Both don’t perform as well individually as they do together in the algorithm. So make an effort to make videos that initially entice people to click on them before retaining their attention with interesting material.
Ensure Consistency in Your Content
Stick to your brand’s niche as you should be aware of it. Avoid making your material too general or the algorithm will become perplexed.
If your content is too general, you might only have a few particular videos that perform well. You want your channel to grow at a rate that is sustainable, and this is only possible if all of your videos perform well.
For instance, viewers of your DIY furniture tutorial video would rather subscribe to your channel for more DIY furniture tutorials than one that is a collection of films about odd things like art, food, and water sports.
When you discover what works for your channel, stick with it. To get lasting success on your channel rather than merely temporary success when your haphazard films go viral, stick to your niche.
Use impressive thumbnails
Thumbnails are very crucial. They typically are the only thing people see before choosing your video, along with the title, and they essentially make or break your click-through rate. Here are some short ideas to help you make the most of your thumbnails:
Use a talking head: Individuals are attracted to other people by nature. According to a Netflix study, viewers are most drawn to faces with emotions. Humans respond to faces and emotional expressions on an automatic basis. Therefore, if you have an interesting video, use a shot of the person in the video who is clearly excited.
Apply text: but not excessively. Pick a keyword that will stick out in your video or anything interesting that is relevant to the video. Keep it straightforward because your title will provide more context, but do include words in your thumbnail.
Add your logo: This is a guaranteed way to identify the video as belonging to your company to visitors. Additionally, it aids in giving your channel a more unified and attractive overall appearance.
A study by Research Gate indicated that consumers engage far more when photographs include a human face, which is another argument in favour of include a face in your thumbnail. Users are really 32% more likely to remark on a photo and 38% more likely to like it if it has a human face in it. It’s vital to remember that this works for the majority of social media material.